We live in a world where perception has become the new reality.
Largely depending on our own ability to project what we know to be fact, we are perceived as good (corporate) citizens or an amalgam of “bad men”. The negative perception is a direct result of our inability to get our message across. It is of course also the result of improper conduct by a few who tarnish the image of many.
The results of communicative ineptitude can be devastating for all those in an organisation who are decent and hard working, while the few who are responsible for negative attributes often don’t care. This is true for FIFA, just as it is true for scores of European politicians with “expenses problems” or “Wall Street” engaging in Mr. Ponzi’s craft. But it was never all parliamentarians nor a majority who conducted their affairs improperly; nor was it “Wall Street” as a whole that is rotten, and certainly not all of FIFA has issues with improper conduct. It is always a few who destroy lives and the image and reputation of many.