David Owen:How a Cup revival has made a US bank’s surprising sponsorship choice look inspired

David Owen_IWF

For a decade or two now, the leading national cup competitions in Western Europe have been losing their grip on the public imagination.

You might think this would leave the second-string competitions – the league cups – in a seriously bad place.

But for one at least, 2012-13 has brought something of a revival – to the great good fortune of its new sponsor.

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