Adidas/FIFA deal will push them to 60-year partnership … and no sign of retirement

22nd November 2013

By Paul Nicholson
November 22 – Adidas has extended its partnership and sponsorship with FIFA through to 2030 in a massive 16-year extension of a deal that first saw them come together for the World Cup in Mexico in 1970.

This content is for Archive Access (1 year), Archive Access (6 months) and Archive Access (student) members only.
Log In Register