We:Ex to get touchy feely with fans at IFA Berlin

Billie Whitehouse

By Paul Nicholson
August 21 – Expanding the digital experience to connect with more fans in more locations and in different ways, has become a holy grail for clubs worldwide. It is all about building big numbers of connected people to your brand. But what if that digital experience could be turned into a physical experience. Rather than just hearing and seeing action as it happens you could physically feel it as well. Science fiction? Not any more.

This content is for Archive Access (1 year), Archive Access (6 months) and Archive Access (student) members only.
Log In Register