May 27 – UEFA Champions League sponsor Nissan have again delved into their ‘Excitement Index’ data to come up with a list of the most exciting moments and players so far this campaign.
In terms of players, Cristiano Ronaldo has scored highest on the excitement index for fans whilst Messi comes in a more boring fourth, behind teammate Neymar and (the sometimes incredible) Hulk.
In terms of exciting events, the second and equalising goal for Bayern against Juventus that took the tie into extra time, tops the list. PSG’s first goal against Chelsea comes second. The PSG vs Chelsea match-up had three of the top five excitement index scores.
The Nissan Excitement Index analyses data gathered via wearable technology from football fans watching Champions League matches. The data charts fans’ physiological responses, such as percentage increase in heart rate, breathing rate and electro-dermal activity, has revealed the top five moments of this year’s UEFA Champions League.
Jean-Pierre Diernaz, vice president for marketing at Nissan Europe said: “As soon as our survey revealed that Europeans saw football as more exciting than sex, we knew we had to explore why, and that’s where the Excitement Index was born. Now the programme will culminate in Milan, with two of the most exciting teams in world football going head to head. We will reach the climax of our second season as UEFA partner, but it marks the start of our ambition to explore excitement further, whether that’s through the effects of our cars or through our other partnerships in the world of sport. Watch this space.”
Taking the two teams on display Saturday night, Nissan came up with a most exciting XI.
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