By David Owen
July 14 – Match Hospitality has circulated details of luxury packages for attending the 2018 FIFA World Cup in Russia, with the highest prices for advertised products leaving little change from $3 million.
While the cheapest ordinary tickets for Russian fans, as announced last week, will be fixed at 1,280 roubles ($20), those looking to be pampered in the tournament’s executive boxes and other premium locations will pay dearly for the privilege.
Match’s price list for hospitality products starts at $850 for a package including a tented entertainment venue “on the stadium doorstep”, a “deli-style” menu, category 1 seat and parking “subject to availability”.
At the other end of the hospitality scale comes a place in the ‘Tsarsky Lounge’ – with connotations, presumably, of Russia’s former imperial rulers – which, for the Luzhniki stadium, is priced at $49,900. For this, expect gourmet cuisine “inspired by local and international food trends”, premium brand beverages throughout the match and for one hour afterwards, and a location above the halfway line.
That big ticket $3 million item – actually it’s $2,788,050, but who’s quibbling – is for one of 20 available ‘Bolshaya Troika’ packages, offering a private suite for all 19 matches in the two Moscow venues and at St Petersburg. These include the opening match, both semi-finals and the World Cup final. Package 17 offers 50-51 seats at the Luzhniki, 12 at Spartak Stadium and eight in St Petersburg.
The cheapest World Cup tickets for foreign fans have been priced at $105. Overall prices have been increased by around 15% compared with Brazil and have broken the $1,000 barrier for the first time.
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