August 12 – Premier League Crystal Palace have added a third new sponsor partner in time for the start of the season this weekend. New Amsterdam Vodka has become the club’s Official Vodka Partner.
This is the first football sponsorship for New Amsterdam Vodka, the UK’s fastest growing vodka brand, and will give it exposure across Crystal Palace’s new match day digital content platform at Selhurst Park.
New Amsterdam Vodka will also engage fans via a consumer campaign including fan promotions and consumer events.
The club said that it is continuing to build its corporate platform. No figure has been announced for the deal which is believed to be for three seasons.
Barry Webber, Commercial Director, Crystal Palace Football Club, said: “ We are delighted that the fastest growing vodka brand has chosen Crystal Palace as the platform of choice to help underpin their marketing strategy as they continue to grow in new and imaginative ways. This announcement continues to see us build an exciting platform of club partners in our ever growing corporate family.”
Crystal Palace kick off their season at home to West Bromwich Albion tomorrow.
Olga Senkina, Marketing Director, New Amsterdam Vodka, said: “We are thrilled to be the Official Vodka Partner of Crystal Palace Football Club and we are looking forward to a very successful season.”
Both parties will be keen to toast that come May 2017.
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