September 8 – Premier League Stoke City has signed sports digital agency Rippleffect to rework its digital platform including the club’s main website (stokecityfc.com) and online retail store (scfcdirect.com).
A new e-commerce solution will be launched before the end of the year while a new website will be built for the 2017/18 season.
The website will be “fan-focussed”. Stoke City chief executive Tony Scholes, said the onjective is “to create websites that offer first-class experiences for our fans.”
The site, according to Rippleffect, “will benefit from improved third-party integration, a new video solution and full content acquisition services as well as all the important regular features such as official news, player and manager interviews, statistics and an interactive match centre.”
The new e-commerce site will use Touch Retail to provide the POS solution.
Kirstie Buchanan, sales and marketing director of Rippleffect, said: “The Potters are a great addition to our football family and we look forward to working closely with the club and its fans to create two digital platforms that match their exciting aspirations on the pitch.”
Rippleffect’s football clients include Liverpool, Everton, Swansea City and Aston Villa.
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