October 3 – Manchester City have extended their partnership with Vietnam’s Saigon Hanoi Commercial Joint Stock Bank (SHB). The bank will continue as Manchester City’s Official Affinity Card Partner in Vietnam, Laos and Cambodia.
SHB, one of the top 5 largest private commercial banks in Vietnam and in the top 10 of commercial banks, launched the first Manchester City Debit Card in the region. As part of this multi-year renewal, the bank will launch a co-branded SHB-ManCity Visa Credit card later this year.
The agreement also gives SHB marketing assets including the opportunity to give young people in Vietnam the opportunity to train with City Football Schools coaches.
Damian Willoughby, Senior Vice-president of Partnerships, City Football Group, said: “Our partnership with SHB has grown from strength to strength over the last two years and we believe that together we can continue to provide SHB’s loyal customers with real value and once-in-a-life-time experiences.”
Man City played in Vietnam in 2015 in front of a 40,000 crowd at the My Dinh National Stadium in Hanoi against the Vietnamese national team.
Nguyen Van Le, CEO of SHB said: “Our partnership with Manchester City, a popular global brand with a strong fan base across the region, has enabled SHB to position itself as a leading commercial bank in Vietnam…
“We share Manchester City’s commitment to providing young people with opportunities on and off the pitch. Together we want to bring young people in the region together using football as an effective bridge connecting inspiration, friendship building and life skills training.”
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