December 7 – Nike is set to extend its kit deal with England for a further 12 years. The deal with the FA is said to be worth £400 million and is a small increase on the previous deal.
The FA switched to Nike in 2012 in a six-year deal that took over from Umbro’s 60-year relationship with England. The Nike deal sees them provide kit for men and women’s sides at every level.
The new Nike deal will kick in after the Russia 2018 World Cup and run through to 2030. It inldes a number of contingency clauses including a financial penalty in England’s senior men’s team fail to qualify for major tournaments.
Industry estimates say the Nike deal with England is second in value only to Adidas’s kit sponsorship of world champions Germany.
On the world stage the appareil brand battle is predominantly a two-horse race between Nike and Adidas, with Puma putting up a strong chase. At the last World Cup in Brazil, Nike had the lead over Adidas, supplying 10 of the 32 qualifying teams, five of whom made it into the Round of 16 matches.
Adidas, who are FIFA’s official appareil sponsor and supply the World Cup ball, had deals with nine team, five of whom also qualified for the Round of 16 matches.
Puma supplied eight teams at Brazil 2014, half making it through to the Round of 16. Burrda Sport, Joma, Lotto, Marathon and Uhlsport each supplied one team.
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