December 12 – At Manchester City they call it ale, and if you want one in the Etihad stadium it will be a Heineken brand. The Dutch brewer have renewed their 20-year beer and cider sponsorship of the club for an undisclosed term or amount.
Heineken will be the Official Cider and Ale partner of the club which includes, primarily, pouring rights at the Etihad Stadium on matchdays and concert nights. Heineken brands include Foster’s, Heineken, Strongbow, Bulmers, Amstel and John Smith’s.
Danny Wilson, Operations Director at Manchester City, said: “Heineken have been a part of the Manchester City experience for more than 20 years, both at Maine Road and the Etihad Stadium, and we are delighted to be continuing our relationship with them.
“At Manchester City, we strive to provide our fans and visitors with an unparalleled experience and collaborating with a drinks brand who strive for that same level of excellence allows us to ensure supporters in our concourse and hospitality areas are able to enjoy premium quality products.”
Heineken, which has a brewery in Manchester, will be hoping to help refresh some of the parts Pep Guariola is failing to reach as the team stutter for form after their dominant start to the season. Graeme Nicholson, Heineken Sales Director said: “I’m delighted to continue our association with a Club that has such a proud history and exciting future ahead. We look forward to working together and to continuing to deliver the world class experience which consumers enjoy when visiting the Etihad Stadium.”
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