December 16 – Music streaming platform Deezer is hoovering up the world’s biggest club football brands. Hard on the deals of the announcement of a deal to become Manchester United’s official music partner earlier this week, it has now unveiled FC Barcelona as a partner.
The Barca deal mirrors the Man Utd one, but with a Catalan flavour. Deezer will offering users The Sound of Barça, the Club’s official music channel, containing official playlists both of FC Barcelona and of different Barça footballers and other athletes. It will “provide over 100 songs for music and football fans that represent the best of the Club, including top hits and Catalan songs, as well as the tracks that help players get in their pre-match Flow”.
Deezer Flow is the platform’s personalized soundtrack, based on an algorithm and in-house editor, to create a stream that mixes personalised recommendations with a user’s preferred artists.
Deezer subscribers will be able to enter Barca competitions and Barça fans and members will get the chance to win a Premium account for the site, which offers access to an unlimited music library.
Deezer has more than 10 million active users in over 180 countries worldwide.
Barcelona chief revenue officer, Francesco Calvo, said: “From today, and via Deezer, FC Barcelona has a new channel to reach its followers all around the world through music. They will all be able to enjoy The Sound of Barça, the Club’s official music channel, and will able to enjoy a selection of representative songs of FC Barcelona as well as those of their favourite sportspeople. The partnership with this worldwide music streaming platform consolidates the Club’s project to globalise and innovate”.
Deezer is thinking big and has moved fast to distinguish itself from its competition by aligning with the biggest and strongest club football brands in the world.
Chief marketing officer, Golan Shaked, said: “Not only will the partnership allow us to give football and music fans a more personal way of accessing exclusive content, but it will bring both sets of fans much closer to one of the world’s most popular sports – football. Be it creating personal soundtracks through Deezer’s signature feature Flow, or creating and sharing player playlists, we are very much looking forward to what the future holds”.
No figure has been announced for either the Barca or Man Utd sponsorships.
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