January 11 – Plus500 will remain as the shirt sponsor of La Liga’s Atlético Madrid at least until the end of the 2017/18 season. No figures were announced for the sponsorship renewal which will see Plus500’s logo on the club shirt when it moves to its new 68,000 capacity Wanda Metropolitano stadium later this year.
Plus500 is an online trading platform that is headquartered in Israel but listed on London’s AIM market. Its shares plummeted last month following the UK financial regulator’s clampdown on firms offering controversial contracts for difference (CFDs), which enables customers to trade on movements in the price of shares, forex, commodities and indices without needing to buy or sell the instrument.
This hasn’t stopped Plus500 that has focussed its marketing effort on professional sports clubs and their large fan bases. As well as the prime shirt position the Plus500 deal includes a range of branding rights as well as other sponsorship benefits.
Atlético first signed Plus500 in 2015 and Atletico Madrid chief executive Miguel Ángel Gil Marín, said: “We believe that this partnership has proved itself to date and is supporting our growth and progress.”
Asaf Elimelech, Chief Executive Officer of Plus500, hit the nail on the head, perhaps inadvertently, when he emphasised the importance of the strength of the brand association and the trust that brings.
“We are honoured to extend our partnership with such an illustrious football club as Atlético Madrid for an additional season, following the previous exciting season. Atlético Madrid, consistently demonstrates its strength, professionalism and passion for success, which we feel reflects Plus500’s qualities,” said Elimelech.
“We are looking forward to continuing this partnership which has proved to be a harmonious combination between Atlético Madrid and Plus500, and created a strong unified brand.”
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