January 12 – Manchester United has signed taxi app Uber as a global sponsor partner. No figure was announced for the sponsorship that will see Uber designated as the Official Ride of Manchester United.
The deal is the “first partnership of its kind for the club”, said a press release. It will include a dedicated Uber pick-up and drop off zone which will be set up at Old Trafford.
More motivating for Uber in the deal is the global reach of Man Utd’s brand. Uber will be able to offer users a number of Man Utd experiences including behind-the-scenes content in more than 30 countries around the world where it operates.
“Uber makes it easier for people around the world to connect to what they care about and now we’re excited to give that connection to Manchester United fans,” said Amy Friedlander Hoffman, Head of Business Development – Experiential Marketing at Uber.
“We’re thrilled to be partnering with Manchester United to not only make match day transportation more seamless, but to deliver fans incredible experiences throughout the season, no matter where they are supporting from.”
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