February 9 – PepsiCo is activating its Champions League sponsorship with a series of videos and ads promoting its Pepsi Max brand celebrating the dedication of football fans.
A TV ad – ‘We know how much it means’ – will air from April 8 ahead of the quarter finals. The ad focuses on the emotional journey fans go through before and during a match.
The campaign will run in 75 markets worldwide, will also see a partnership with sports platforms Copa90 and Bleacher Report, and will network content across Facebook, Instagram Stories and Snapchat.
#PepsiMaxMoment will also run throughout 2017 and Sergio Agüero, Alexis Sánchez and Vincent Kompany have been signed for a series of films that will focus on the individual moments from pre-match build up, to on-pitch highlights and post-match analysis.
Brad Jakeman, president, global beverage group, PepsiCo, said: “Throughout the year, Pepsi will celebrate a variety of moments – from the everyday good moments made great, to the truly epic like the UEFA Champions League Final.
“Pepsi is one of the most iconic supporters and longstanding fans of the world’s beautiful game, and this year we’re taking our global football campaign from the pitch to the stands – celebrating and igniting the contagious passion that comes to life in the fans around us, showing the world how much it means to live and love the game.”
PepsiCo is in the second year of its Champions League sponsorship.
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