By Samindra Kunti
April 27 – Social media platform Twitter has broken into top tier football rights territory with the live-streamed final of the CONCACAF Champions League as part of their partnership with the governing body.
C.F. Pachuca won the second leg against Tigres UANL to clinch continental glory in an all-Mexican final. The last match of the 2016-17 CONCACAF Champions League was the first global live broadcast on Twitter. A Twitter handle wasn’t required to watch the match. Parts of the pregame show were also live-streamed.
The partnership between CONCACAF and Twitter won’t end there. Twitter will also live-stream the knock-out rounds and final match of the Men’s Under-17 Championship, currently underway in Panama.
The matches will again be available in English for free to logged-in and logged-out Twitter users via @CONCACAF on Twitter and connected devices in the United States and Canada, as well as all other countries and territories outside Latin America.
The livestream is an indicator that premium matches could start to gravitate away from traditional terrestrial and pay networks to streamed services delivered on platforms that are being watched by the demograophics advertisers are chasing. No viewing numbers of detail of the revenue equation has been released by CONCACAF or Twitter.
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