April 28 – Bournemouth have unveiled Umbro as new technical kit supplier in a club record deal. The new partnership will begin with the 2017/18 season and run for five years. Umbro replaces JD Sports.
Umbro will supply the Cherries’ bespoke kit, replica and training wear.
“This is an exciting and important deal,” explained AFC Bournemouth chief executive Neill Blake.
“AFC Bournemouth is a forward-thinking, progressive club and our new partnership with Umbro, which is the biggest kit contract in our history, is the perfect example of that.
“Umbro are known for producing high-quality kits for both international and domestic sides, and our supporters can look forward to unique designs which have been created specifically with them in mind.
The Manchester-based firm supplies kit to more than 150 professional teams worldwide including Everton, West Ham United and Hull City in the Premier League, current Dutch champions PSV Eindhoven, Vasco da Gama of Brazil and Gamba Osaka in Japan.
Speaking about the new partnership, Umbro managing director Anthony Little said: “We’re delighted that AFC Bournemouth will be wearing the famous double diamond from the start of next season. They are an exciting club who have really made a mark on the Premier League over the last two seasons.”
The seaside club celebrated the announcement with a two metres high three metres wide sand sculpture using ten tonnes of sand.
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