By Paul Nicholson
July 4 – Nike have added Premier League Tottenham Hotspur to their club kit supply roster in a multi-year deal that begins next season. The announcement was made formally at the launch of the club’s new playing strip.
The deal, reckoned to be worth £30 million a year, follows on from a Chelsea kit supply agreement that has been estimated at £60 million a year, giving Nike the top two teams in last year’s Premier League. Both deals start with the 2017/18 season and sees Nike take over from Under Armour at Spurs. Nike took over from Adidas at Chelsea.
Daniel Levy, Chairman of Tottenham Hotspur, said: “We are delighted to be partnering with Nike, one of the world’s leading brands. Nike is committed to partnering with us both at home, at a time when our new stadium scheme is the catalyst for the regeneration of Tottenham, and globally, with our growing fan base mirrored by Nike’s worldwide reach.”
Tottenham will debut the home kit in their friendly against Paris Saint-Germain in Orlando on July 22, while the away strip will be worn for the first time when they take on Manchester City in Nashville a week later.
As official kit supplier, the agreement covers Nike outfitting the men’s, women’s and academy squads as well as coaching staff and Tottenham Hotspur Foundation representatives.
The kit itself incorporates a change with the club’s cockerel crest being incorporated in a shield.
“We are excited to partner with Tottenham Hotspur Football Club, a club with a proud heritage, strong identity and exciting future,” said Trevor Edwards, President of the NIKE Brand. “The partnership allows Nike Football to accelerate our focus on London, connect deeply with an incredibly passionate global fan base, and drive ongoing growth across the world.”
Nike’s focus on securing leading clubs follows on from a number of significant national team deals. The US clothing giant recently replaced Adidas in 10 year deal with the French Football Federation worth €50.5 million.
That deal, signed last December, will take them through to 2026 and according to FFF president Noel Le Graët is the “world’s best contract”, beating German and English national team deals that were also renewed by Adidas and Nike respectively last year.
“The Nike contract is €38 million ($40.3 million) minimum in cash per year, plus €7.5 million ($8 million) in materials … and €5 million ($5.3 million) for amateur football,” said Le Graët.
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