July 17 – Online bookmaker Tempobet has signed a second shirt sponsorship deal in the English Football League, becoming principal partner at one of the Football League’s founding clubs Preston North End.
\The one year deal is for upcoming 2017/18 campaign, as is Tempobet’s sponsorship of Burton Albion. No value has been announced for either deal.
The online sportsbook’s logo will feature on the first team’s match shirts, as well as around the club’s Deepdale ground and in club media. Tempobet is banking on increased international exposure via the EFL’s expanded international distribution of its weekly highlights TV programme.
Tempobet CEO Tim Peters said: “This is a terrific opportunity to extend our horizons within football and are delighted to complete the deal with Preston North End.
“English football is a crucial part of our business and given PNE’s historic standing in the game, it’s a perfect fit. We’re excited about growing our relationship over the next 12 months.”
Tempobet was founded in 2007 and offers a live betting service, as well as casino, virtual games, binary options, and lottery.
Preston North End was founded in 1880 and in 1888/89 they became the first club to do the league and FA Cup double, the only team to date to go throughout a season unbeaten in both competitions. They won the FA Cup without conceding a goal.
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