August 15 – Bayern Munich have agreed a six-year sleeve sponsorship with Qatar’s Hamad International Airport (HIA). It is Bayern’s first sleeve sponsorship under the new advertising rules that have come into the Bundesliga for this season which kicks off Friday.
\The deal with the Qatar Airways-owned airport was announced at the airport terminal yesterday with Qatar Airways Group Chief Executive Akbar al-Baker, Bayern Munich Executive Board Member Andreas Jung, Supreme Committee for Delivery & Legacy Secretary General Hassan al-Thawadi and Hamad International Airport Chief Operating Officer Engr. Badr Mohammed al-Meer.
The new deal builds on an already existing sponsorship between the club and HIA signed in January 2016 for the carrier to advertise inside Bayern’s home ground, the Allianz Arena.
Al-Baker commented: “The strengthening of this fantastic sponsorship between Qatar’s award-winning airport and Bayern Munich, truly demonstrates the State of Qatar’s role as a global leader in sports.
“The HIA-Qatar logo on the sleeve of every Bayern Munich jersey helps display the importance that we as a nation place on sports as a means of bringing people together. The HIA-Qatar enhancement of its sponsorship has also further aligned itself with our nation’s ambitious national vision.”
It is a symbolic deal with one of the world’s biggest football clubs, signifying Qatar’s insistence that is still open and accessible despite the land blockade of its Gulf neighbours.
Though Bayern’s executive board member Andrea Jung said: “When we signed the contract with Hamad International Airport in January 2016, the sponsors badge on the sleeve was already part of our agreement. So far the HIA-logo has already been placed on the training uniforms.”
No figure was announced for the deal.
This is the ninth sleeve deal agreed by a Bundesliga club for the start of this season, the others being Dortmumn: Opel; RB Leipzig: CG Group, TSG 1899 Hoffenheim: Prowin, Hertha BSC: Tedi, FC Schalke 04: Allyouneed, Eintracht Frankfurt: Deutsche Börse, VfB Stuttgart: Garmo / Gazi.
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