August 21 – Spain’s LaLiga has signed a three-year regional partnership with mobile telecoms operator Zain Sudan.
The deal will see the two partners collaborate in marketing and promotion, as well as via social media, and on corporate social responsibility activities through the LaLiga Foundation.
Zain Sudan was founded in 1996 and is largest mobile telecom operator in Sudan, and has a commercial footprint in eight Middle Eastern and African countries (Kuwait, Bahrain, Saudi Arabia, Iraq, Jordan, Lebanon (MTC Touch), and South Sudan providing mobile voice and data services to more than 45.2 million customers.
“Africa has a huge potential for growth and is a very important continent for us. Working with Zain Sudan will help us to achieve our goal of consolidating our position in Africa. Working with a telecommunications company will help LaLiga to connect directly with fans,” says Gregory Bolle, LaLiga’s Head of Global Partnership.
LaLiga highlights Africa as a strategically important market for Spanish football – the league has offices in South Africa and Nigeria.
“Sudan is one of the four founding members of CAF which was born on February 8, 1957 in Khartoum. Sports and football in particular have always helped in uniting the Sudanese people, this partnership ties well with Zain Sudan objective of developing youth and provide them with the opportunities to keep up with what happening in the world,” said Zain Sudan Managing Director and CEO, Elfatih M. Erwa.
No monetary value was given for the partnership.
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