AC Milan divorce Adidas after 20 years, Puma poised to take over kit deal

AC Milan

October 26 – After almost 20 years AC Milan have agreed with Adidas to end their technical sponsorship deal early at the end of the 2017/18 season.

The club said in a statement that the new technical sponsor will be announced in the coming months and that it has already signed a brand-new agreement with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership that will start from 1 July 2018.

Puma are believed to be the new partner with Italian press estimates saying the AC Milan deal is likely to be worth about €15 million a year to club but will have a strong element of success-based incentives factored into the deal. Adidas were believed to be paying €20 million a year

Arsenal agreed a five-year deal with Puma in 2013 worth £30 million a year. AC Milan will will need to ensure Champions League qualification to get close to that. AC Milan is no longer at the level where it can command the €75 million-plus deals of Manchester United, Barcelona and Real Madrid.

AC Milan had been with Adidas since July 1998 and in that time had won 12 trophies: 2 UEFA Champions League, 1 FIFA World Club Cup, 2 European Super Cups, 3 Italian League titles, 3 Italian League Super Cups, 1 Italian Cup. Adidas first partnered AC Milan back in 1978/79, the year of the club’s tenth Italian League title.

AC Milan CCO Lorenzo Giorgetti said that the club’s new kit deal will be “better from an economic point of view.”

Contact the writer of this story at moc.l1579800169labto1579800169ofdlr1579800169owedi1579800169sni@n1579800169osloh1579800169cin.l1579800169uap1579800169