November 7 – Manchester City has added PepsiCo’s Gatorade as a global sponsor in a multi-year deal. Gatorade will become the Club’s Official Sports Nutrition Partner. The partnership officially began last weekend.
Gatorade will drive its sponsorship through behind-the-scenes video content as well via a presence on LED boards and branding at the Etihad Stadium.
Damian Willoughby, Senior VP of Partnerships at City Football Group, said: “Gatorade is a globally recognised brand with a fantastic relationship with competitive athletes in the United States and all around the world. After a successful Manchester City US pre-season tour in Summer 2017, coupled with our growing presence and fanbase in the US and globally, Gatorade are the perfect partner for us.”
As part of the partnership the club’s sports scientists and the Gatorade Sport Science Institute (GSSI), will work together to look at ways to help fuel players before, during and after training and playing.
Anuj Bhasin, Head of Global Marketing for Gatorade, commented: “We look forward to a strong partnership with Manchester City by providing the team’s sports health and performance professionals with a variety of sports fuelling solutions to help maximize performance through customized sports science services.”
No value was put on the deal.
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