November 6 – Maltese-based daily fantasy sports (DFS) provider Oulala has expanded into Africa with its business-to-business solution licensing its platform to Safaribet Kenya.
Safaribet Kenya is a leading online sports betting operator in East Africa and will integrate Oulala’s Iframe and then API into its platform to go live early next year. The initial agreement is for two years.
This will be the first Daily Fantasy Sports product tailored for and available in the East African market.
Sarifbet Kenya prides itself on its innovation. ”We are known as a vibrant, disruptive sports betting brand that likes to cut across barriers and drive social interactions, so offering daily fantasy football games fits perfectly into our vision of connecting with our customers on an emotional level,” said CEO Imran Premji. ”I think that with Oulala’s platform we will further enhance our market position and really capitalise on the World Cup next year.”
The African deal follows hard on the heels of a deal at the end of last month which saw Oulala launch its platform on Marsbet. “This is the first-ever agreement between a licensed B2B skill game operator and an iGaming company. We will provide our game for three brands across the Marsbet group,” said an Oulala press release.
Valery Bollier, Oulala’s CEO. ”While most iGaming operators have begun to acknowledge the growing need to offer new types of products in order to attract younger generations, Safaribet’s team made a crucial step forward as they truly understand the benefits of offering our DFS product. We have actually come to the realization that convincing young operators to implement our approach is much easier, since they are less consumed by the “milk your customer/cow” route.
“Essentially, young operators from Africa, Asia and South America, as well as new entrants within the European market are far more eager to try out a new product and business model as they are still in the process of establishing and building up their brand and market.”
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