December 4 – Daily Fantasy Sports (DFS) operator Oulala is looking to expand its platform into India via its new partnership with Australian technology firm Bravio Gaming which provides online digital entertainment solutions on a B2B and B2C basis.
Their focus will be on the relatively untapped Indian mobile market networks. Bravio recently acquired Mobimedia India, a mobile marketing agency which implements integrated mobile marketing campaigns for corporate clients and brands.
Bravio CTO Richard Boyd said: ”We can now offer our large mobile Indian network the option to play Daily Fantasy Football. Mobimedia are a great asset to the group as they know how to communicate and operate in an emerging market very well. The Indian public loves football, and it is the logical step to offer them a skill-based DFS platform.
“We aim to launch in India quite quickly and follow up in Myanmar with a new low key solution. We may possibly offer our DFS skill based games to the Australian market for the up and coming 2018/19 season. We are working on the legal status now”.
Oulala recently announced two deals with Marsbet and Safaribet Kenya. India is a fast growing market for fantasy football and provides a large opportunity for the enhanced fantasy gaming options offered by DFS.
Benjamon Carlotti, managing director and co-founder at Oulala, said: ”Since Fantasy Football is growing in India in terms of engaging sports fans and utilising their knowledge and skills, we think that our platform is exactly what they need.”
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