December 8 – Inter Milan, who have invested in building their content division via their new Inter Media House facilities, are seeing an immediate benefit with the club announcing they have passed the seven million fans mark on Facebook.
The club says that 80% of the new Facebook ‘likes’ are coming from outside Italy with a wide geographical spread from Indonesia, to Brazil, the USA and in the Middle East.
Inter, majority owned by China’s Suning Holdings, one of the three largest Chinese non-state owned enterprises, has been driving its club brand hard with the #InterIsComing hashtag and promises of a return to the club’s glorious title winning past with European competition being a key focus.
Inter Media House is a driver of the brand strategy through content, including new graphics, cutting-edge language and the rebrand of the club’s in-house television company, Inter TV. In turn this has lead to a significantly increased content output, especially for international markets, as well as cross platform content versioning.
Videos have been highlighted as vital for the Facebook platform, and include exclusive interviews with Luciano Spalletti before every news conference. Facebook also provides news from the youth academy, as well as a look behind the scenes at the Suning Training Centre and extra features from the team such as the Christmas Song.
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