February 1 – Nigeria Football Federation (NFF) and Nigerian Breweries “have consummated a remarkable Sponsorship agreement.”
NFF President Amaju Pinnick commented on the five-year deal saying that the Federation was “excited and fulfilled” to seal the agreements with Nigerian Breweries, “an organization that has been a torchbearer of excellence and corporate social responsibility for the several decades it has operated in Nigeria.”
An official presentation of the partnership is set to take place in in Lagos on February 9.
Pinnick vowed that the NFF would abide by every letter of the contract.
Mike Itemuagbor, chief executive of Pamodzi Sports Marketing Company the NFF’s marketing agency, commented on the deal saying: “This is a very good deal for the NFF and the National Teams. Nigerian Breweries is committing a huge sum to this sponsorship agreement, but the more important aspect is the activation of the contract, which the company has an unrivalled pedigree in doing and which it is committed to doing with this contract as well.
“Pamodzi is happy to be the sponsorship agency to this worthy alliance. Nigerian Football is on the upswing and Nigerian Breweries remains a formidable establishment always looking to improve on the satisfaction it gives its customers while remaining committed to lofty corporate social responsibility initiatives.”
Nigerian Breweries is the largest brewerin Nigeria, serving both Nigerian and West African markets.
The deal follows on from sponsorship deals signed by the NFF with CocaCola and Wapic Insurance as the national teams prepares for participation in the World Cup.