April 15 – Tottenham Hotspur has extended its deal with online gaming brand FUN88 which stays as the club’s Official Betting Partner in Asia and Latin America.
Founded in 2008, FUN88 offers sports betting, live casinos, slots and keno games in multiple languages. It signed its last two-year partnership with Spurs in August 2016, having had a two-season break from sponsorship at the club.
The new deal, described by the club as long term, will see the betting firm have access to the club’s social, digital channels as well as promotional assets, including in-stadium branding and presence on LED perimeter boards.
Fran Jones, Head of Partnerships, Tottenham Hotspur, said, “We are looking forward to continuing this longstanding relationship with FUN88, which sees them join us in the move to our exciting new state-of-the-art stadium.
“The consistent and impressive growth of the Club’s localised digital channels provides FUN88 with a good platform to develop and grow the brand across Asia and Latin America.”
Spurs have about 200 million followers across Asia and Latin America via its dedicated local channels and social media.
Nathan Walker of FUN88 commented “Our customers will see much more in terms of team interaction and the world class new stadium will provide our customers with more exclusive offerings. Our upcoming campaigns with the Club will definitely be worth watching out for.”
FUN88 is also active in the Premier League via an association with Burnley and as shirt sponsors of Newcastle United. The company took over from pay-day loan firm Wonga at the start of this season in a three-year deal.
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