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Betway scores hattrick of LaLiga shirt sponsorships with Deportivo Alavés deal

July 5 – Betway appears to be mopping up shirt sponsor deals in LaLiga. Deportivo Alavés has become the European bookmaker’s third Spanish club in a two-year deal.

Earlier this week Betway announced Levante U.D. joining their sponsorship roster in a two-year having sealed a similar deal with C.D. Leganés earlier this year.

Deportivo Alavés is preparing for its third successive season in La Liga having finished 14th last campaign, and reaching the quarter finals of the Copa del Rey.

Betway sponsors English Premier League side West Ham United– a deal signed in 2015 –  as well Bundesliga club Werder Bremen and Belgian champions RSC Anderlecht.

Betway’s Anthony Werkman, said: “We are always looking for great ways to promote the Betway brand globally and we have done that with Deportivo Alavés, our third La Liga shirt sponsorship deal. Deportivo Alavés is a club on the up and we are delighted to be playing a part in their journey ahead of their third successive season in La Liga. It’s sure to be yet another exciting campaign.”

Launched in 2006, Betway operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.

Alfonso Fdez. de Trocóniz, Chairman of Deportivo Alavés, said: “It’s an honour to partner with a company as big as Betway until 2020. We welcome them to the Deportivo Alavés family and we look forward to growing together.”

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