July 10 – Vitality, already the stadium naming partner at Premier League Bournemouth, has become Chelsea’s official health insurance partner.
The deal with Chelsea covers both the mens and womens teams and Vitality will have stadium branding at Stamford Bridge and Chelsea Women’s ground Kingsmeadow. The health insurance specialists will also have branding on Chelsea’s digital and social media platforms.
Included in the agreement is the right for Vitality to give members access to club-themed offers, including official merchandise, tickets and matchday packages at Stamford Bridge. The membership offers programme is a key part of Vitality’s marketing programme that offers rewards for a healthy lifestyle.
Neville Koopowitz, CEO of VitalityHealth, said: “Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Chelsea FC, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.
“The breadth of this partnership, including the Chelsea Women’s and Academy teams, is particularly exciting, as it supports our commitment to raising awareness of and participation in women’s sport, as well as amongst young people, and at grassroots level.”
Vitality’s success in activating its members to engage in healthy activity and improve their lifestyle has been at the centre of the brand’s growth.
Chris Townsend, commercial director at Chelsea, said: “They are a business we greatly admire and their unique approach to encouraging active behaviours and rewarding customers who live healthier lives is something that sets them apart from the competition.
“We are thrilled with their commitment to activate the partnership across our women’s team and at a grassroots level and look forward to working together.”
Contact the writer of this story at firstname.lastname@example.org