July 27 – Online sports betting operator 10Bet has added West Bromwich Albion to its EFL Championship sponsor portfolio in a one-year deal believed to be worth £1 million.
West Brom, relegated from the Premier League last season, will have the 10Bet logo displayed on the back of the first team shirt and be designated the club’s official betting partner.
10Bet’s logo will also be displayed around the Hawthorns ground, while the bookmaker will also have a range of digital opportunities across West Brom platforms.
Last week 10Bet announced it had become the main sponsor partner of Blackburn Rovers, taking the main shirt sponsorship.
as after being confirmed as the EFL (English Football League) Championship club’s official betting partner.
Simon King, WBA’s Chief Commercial Officer, added: “10Bet are a company with big ambitions and like Albion are aiming for a successful year.
“Their new visual identity is very powerful and we are proud to showcase it on the famous Albion kit for the new season. We believe we are the perfect partner to help grow their brand and we look forward to building a fantastic partnership.”
10Bet is focussing expansion on the UK market establishing positions with strong club brands.
Daniel Corcos, marketing director of 10Bet, said: “As the official betting partner of West Bromwich Albion, we are committed to building a strong relationship with the team and its loyal, passionate fanbase.
“Albion is a club steeped in tradition and history and we’re proud to back the Baggies’ campaign to reclaim Premier League status and to seeing our new visual identity on their new kit.”
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