August 10 – New launch online betting firm MoPlay has signed to become Premier League Watford’s sleeve sponsor. The announcement from the fast-moving gaming business follows on from the news earlier this week that it had become Manchester United’s official global gaming partner.
MoPlay’s deal with Watford will start this weekend with its logo appearing on the sleeve of the Watford home shirt, while the brand’s app icon will sit on the away shirt sleeve.
Juergen Reutter, MoPlay chief executive, said: “Securing a shirt sleeve presence in the Premier League, so soon after our launch, is a true statement of intent for the MoPlay brand. We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with.”
MoPlay has positioned itself as a game changer in the sports betting world under the hashtag #MoveOnUp. The betting company claims it provides “a fast, simple, personal and secure service, aimed at enhancing the user experience like never before.” Its chutzpah in this regard mirrors Watford’s own challenger position in the Premier League.
Spencer Field, commercial director at Watford, said: “This is an important year for the club, as we strive to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way.
“We are thrilled to have found a partner, in MoPlay, that matches our ethos by looking to disrupt the betting industry by offering its customers a more engaging and enjoyable experience.”
No value or term for the deal was given.
Cardiff return with 1xBet
Newly promoted Cardiff City have named 1xBet has as their Global Betting in a two-season deal.
Eugene Kiryukhin, 1xBet’s Director for Development of International Partners, said: “This is the first association, we have agreed within the Premier League, and we are delighted to make our step into it with a hardworking partner such as Cardiff City FC.
1xBet is promising better odds for Cardiff fans as well as a series of unique competitions and fans. The bookmaker will have use of on and offline assets and will launch activation programmes alongside the club in each of its territories.
1xBet claims to be in the top three most-visited betting and gaming websites in the world, with over 1,000 markets.
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