August 14 – Asian online bookmaker M88 has become Premier League Leicester City’s official betting partner. M88 is a Mansion brand, the bookmaker already has deals with Bournemouth and Crystal Palace in the Premier League.
M88 will have its logo positioned across Leicester City digital assets as well as in the King Power Stadium on LED advertising boards.
Jonathan Gregory, Leicester City’s commercial director, said: “We are excited to begin this partnership with M88 who already have a strong presence in the sports industry. We have built a series of key relationships across Asia and our partnership with M88 only strengthens Leicester City’s already significant connection with the region.”
M88 offers more than 30,000 live betting events every month including an in-running cash-out function. The gambling site also offers casino and slots products.
“We are delighted to add Leicester City to our list of partners through this multi-club deal, as we gain more market share year-on-year. We are excited to engage with Leicester City’s fan base and cannot wait to bring our loyal customers closer to the club.”
Mansion has a history of football club sponsorship dating back to 2011 and has included Spurs and Manchester City in the past.
Mansion is Bournemouth’s main sponsor in a deal that still has a year to run and includes both the shirt front and sleeve logo positions.
The Mansion.com logo appears on the left shirt sleeve of home and third shirts, while another of Mansion’s brands, Casino.com, features on the sleeve of the club’s away shirt. Mansion brand M88 is on the front of the club’s shirt. It is the club’s biggest ever partnership.
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