August 14 – Premier League returners Fulham completed the signing of a new sleeve sponsor – ICM.com – as well five new players on the transfer window deadline day, in time for the start of the season last weekend. A start that saw them lose 2-0 at Craven Cottage to London neighbours Crystal Palace.
ICM, a commodity and CFD trading firm, has been Fulham’s official OFEX partner since November 2017 but has upgraded its sponsorship at the same time as it rebranded its global business.
Shoaib Abedi, founder of ICM.com, said: “We recently announced our global rebrand to ICM.com and are excited to be renewing our sponsorship with Fulham FC to present our new brand identity and new logo on the team’s shirts, resulting in global visibility. As a UK headquartered investment firm we place a lot of value on building long-lasting relationships and feel a strong connection towards British football. Both ICM.com and Fulham FC have seen remarkable success and growth in the past 12 months and we see this set to continue alongside each other.”
As well as having logo branding on the Fulham sleeve, ICM will drive marketing campaigns via digital content. The firm launched its sponsorship and the season asking fans to #FollowFulham with a video taking fans on a journey through London and culminating at Craven Cottage.
No term or value was announced for the deal but it is understood to be a one-season only agreement. Fulham’s shirt sponsor is online gaming firm Dafabet.
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