Bwin expands presence into second tier with St Pauli, Union Berlin and Dynamo Dresden


August 20 -. Online bookmaker bwin has strengthened its brand positioning in Germany across the top three tiers of the German league game becoming the exclusive betting partner of FC St Pauli, Union Berlin and Dynamo Dresden in the 2.Bundesliga.

The three-year deals will run to the end of the 2020/21 season and are part of a bwin portfolio that includes league sponsorship of Germany’s 3rd professional tier, and being the official betting partner of Borussia Dortmund in the Bundlesliga.

bwin is the only sports betting firm with a presence across all three tiers of German professional league football. At the 2.Bundesliga clubs bwin, will have branding on LED displays and presence on all online and social media channels.

“After the Bundesliga and 3. Liga, we are now also in the 2. Bundesliga,” said bwin’s Stephan Heilmann, responsible for the DACH region. “With our extended and therefore unique commitment we want to offer the fans here real added value with a strong digital focus but also beyond…These clubs in 2. Liga, 3. Liga, and their fans have a passionate enthusiasm for football and this is exactly what we stand for with our brand bwin, which is why we feel at home and look forward to the new season with our new partners and their fans.”

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