August 28 – With the addition of Premier League Liverpool and the Bundesliga’s FC Schalke, and UEFA Supercup Champions, Atletico Madrid from LaLiga, tyre manufacturer Falken has taken to 21 the number of clubs it has secured official marketing partnerships with in Europe.
Planned and executed by the Lagardère Sports agency, the pan-European sponsorship strategy focuses on TV relevant LED perimeter and static boards to reach millions of fans in core European markets, as well as corporate hospitality opportunities for regional distributor activations.
Philipp Hasenbein, managing director Lagardère Sports Germany (where Falken has five clubs) and President of Football Europe at Lagardère Sports, said: “Football is clearly the number one sports across Europe. With its continued Pan-European brand communication, Falken is not only reaching millions of eyeballs across Europe following their passion every week, furthermore is engaging with fans in a unique way in each of the domestic markets.”
Falken now has deals with clubs in Germany, England, Spain, Italy, France, The Netherlands, and Poland, as well as its first sponsorship in Sweden with Ostersunds.
“With our range of football commitment, we ensure eye-catching and efficient advertising not only in our relevant target groups, but also in our core markets,” said Markus Bögner, Managing Director and COO at Falken Tyre Europe GmbH. “The previous seasons have shown that football is still the platform with the most appeal, which is why we will certainly continue to develop this commitment gradually”.
Falken European club sponsorship portfolio:
Germany: Official Tyre Partner of FC Schalke 04, Official Tyre Partner of FC Ingolstadt 04, Bayer 04 Leverkusen, Hamburger SV and TSG 1899 Hoffenheim
Italy: FC Bologna, FC Turin and Lazio Rome
Spain: Real Betis, Seville FC, Espanyol Barcelona, Atlético de Madrid
France: OSC Lille, AS St. Etienne and Girondins Bordeaux
Poland: Legia Warsaw and Wisła Kraków
The Netherlands: FC Utrecht and AZ Alkmaar
England: Liverpool FC
Sweden: Ostersunds SK
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