November 20 – French champions Paris Saint-Germain have agreed a new two-season regional partnership with Asian online betting operator LoveBet.
In June signed Unibet as their official betting partner in a two-year deal worth €3 million.
LoveBet enjoys a prominent role in the Asian markets but is banking on PSG’s expanding popularity in the region to grow its brand. The Qatari-owned club is dominating Ligue 1 again this season and looks set to have deep run in the Champions League.
Sebastien Wasels, general manager of Paris Saint-Germain Asia, talked up the new partnership saying: “We are delighted to welcome LoveBet as the club’s first ever Official Asian Betting Partner. We believe that LoveBet will be an ideal partner for the Club and together we will be able to reach and further engage with our growing fan base in Asia.
“The unique appeal of the Club in the region makes it the perfect platform for LoveBet to grow its brand. The partnership is a testament to the club’s commitment to Asia and builds upon the successful launch of our Asia Pacific Office and the club’s Asia tour last July.”
Lovebet Senior director Edward Li said: “We are thrilled to announce our partnership with such a premium football club full of traditions and accolades. The growing presence of the club in Asia will help us further promote our brand in the region.”
Contact the writer of this story, Samindra Kunti, at moc.l1544647030labto1544647030ofdlr1544647030owedi1544647030sni@o1544647030fni1544647030