January 11 – Matches from the second tier of Spanish football are to be broadcast on Youtube with English commentary in a bid to boost the division’s international appeal.
The broadcasts, which begin today with Cadiz’s game against Granada, will be available in Africa, Asia, the Americas and the rest of Europe but not in Spain, where they will continue to be shown on national television.
“These broadcasts will lead to an increase in the coverage of Spanish football around the world and allow thousands of supporters of Spanish football the opportunity to be able to follow their favourite teams,” said a statement from La Liga.
The announcement follows a deal La Liga made with Facebook at the start of this season to show every game in the Spanish top flight free of charge in the Indian sub continent.
For those not yet familiar with what is known as LaLiga1|2|3, the teams involved include the likes of RC Deportivo, Real Zaragoza, Malaga, CA Osasuna and Cadiz CF.
In addition to broadcasting 11 matches from each game week, a 50-minute highlights programme will also be available to provide a summary from each match day.
Melcior Soler, director of the LaLiga Audiovisual department, commented: “The way we consume live sports is being changed by a new generation of online broadcasters, and we are committed to using such channels to extend the appeal of our competitions. This move will strengthen the LaLiga 1|2|3 by bringing it to an entirely new global audience, in a format that we think will really appeal to the viewer.”
Contact the writer of this story at email@example.com