January 24 – Socios.com, the tokenized fan-voting platform based on crypto currency is expanding into Latin America.
The European-based business has hired Marcelo Santurio as head of business development to lead the business and develop relationships across the continent. Santurio is based in Buenos Aires, Argentina.
Santurio comes from the tech, gaming, telecoms and financial industries focussing on Latin America. With extensive experience in the sports industry. His background has been in executing sponsorship deals for McDonalds Latin America for the FIFA World Cup 2010 as well as the Olympic Games, London 2012.
Top of Santurio’s to do list is partnering with leading telecommunications operators, digital media and retail partners. He will also be responsible for acquiring commercial partnerships with clubs.
Socios.com is a fan-voting platform based on the digital currency $CHZ. The concept is that fans can buy branded Fan Tokens for their favourite clubs, and in exchange, receive access to voting rights, through which they can take part in club-specific polls and votes. Token holders also receive team-specific and platform-wide rewards, and can buy and sell Fan Tokens on the app’s marketplace.
Last year Socios.com signed deals with Juventus and PSG and says it will announce more teams in the second quarter of 2019.
Magnus Linder, head of partnerships and business development at Socios.com said: “I’m delighted to add Marcelo to the Business Development team. His appointment will allow us to build brand awareness with sports teams in Latin America, help us increase and further the proliferation and education of blockchain technology and to start engaging with sports fans across the continent.”
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