February 21 – Hotel group Marriott International has rebranded its Rewards programme and relaunched it with the help of a Manchester United partnership to its 120 million members.
Described as a multi-year partnership, no value was given for the partnership.
Called Marriott Bonvoy, the travel programme offers exclusive opportunities for once-in-a-lifetime Manchester United football experiences, including the chance to become the club’s Stadium Announcer or Kit Manager for the day.
Marriott Bonvoy Moments enables members to redeem points to purchase any of 8,000 lifestyle, entertainment, sport, culinary and more experiences globally Manchester United Moments will also include the welcome of the team on arrival at Old Trafford.
“This marketing partnership enables our members to access special VIP game experiences by using the points they’ve accumulated during hotel stays for unprecedented, exclusive experiences,” said Marriott International Global Marketing Officer, Karin Timpone.
Manchester United Group Managing Director, Richard Arnold, said: “Marriott International is the leader in its field and we’re excited to be partnering with them as Marriott launches its new travel programme, Marriott Bonvoy. Together we look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world.”
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