Mycujoo expands streaming services in Brazil and adds key staff

March 6 – Sports streaming specialist mycujoo has expanded its South American footprint with the signing of its 10th Brazilian state federation that will see up to 300 matches streamed over the next two years

Matches streamed Serie A and Copa U-20 competitions. “Negotiations to solidify agreement deals are in the pipeline with many remaining Brazilian states,” said a mycujoo press release.

Based in Amsterdam, mycujoo has increased its pace of international expansion and has hired Michiel Hofstee as chief commercial officer to increase the pace of commercialisation of its platform.

Its streaming and media rights platform allows football federations, leagues, clubs and players, to showcase engaging video content, live and on-demand and offers a variety of opportunities for commercial partners.

“The newly created role will enable mycujoo to expand on its existing commercial models and develop new ones around data monetisation, brand-led content acquisition, strategic partnerships, original content and community driven UGC. The strategy will guide all our regions and markets, implementation will be influenced by local insight,” said the company.

While expanding its existing commercial models is at the core of development, the company said it was now in a position to develop new revenue areas based around data monetisation, brand-led content acquisition, strategic partnerships, original content and community driven user-driven  content.

“The strategy will guide all our regions and markets, implementation will be influenced by local insight,” said the company.

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