MLS picks SendtoNews to boost digital content reach

March 27 – Video platform SendtoNews will exclusively distribute MLS highlights to local partners as the league seeks to boost its digital content footprint.

The multi-year agreement with SendtoNews will allow the video platform to distribute America’s topflight highlights across North America to more than 1,600 local publishing partners.

“MLS is constantly seeking new distribution opportunities to bring our content to more fans in more places,” said MLS senior vice president of media Seth Bacon. “STN’s relationships with local media partners will undoubtedly offer more destinations for fans to experience MLS.”

STN’s growing portfolio includes deals with Major League Baseball (MLB), the National Football League (NFL) and the National Basketball Association (NBA).

“STN is excited to add MLS to our roster of professional sports league partners,” added STN chief executive Matthew Watson. “With our video distribution platform, we are able to help expand MLS’s digital offerings and provide more places for fans to engage with their content.”

Contct the writer of this story, Samindra Kunti, at moc.l1607182522labto1607182522ofdlr1607182522owedi1607182522sni@o1607182522fni1607182522