Brazilian women return to TV with new Bandeirantes deal

May 3 – TV Bandeirantes and the Brazilian Football Confederation (CBF) have signed a deal to broadcast Brazil’s domestic women’s leagues, marking the return of the game on TV sets across Brazil for the first time since 2017. 

In the 90’s TV Band, one the rivals of Brazilian behemoth Globo, backed the women’s game by broadcasting women’s matches and this year they will once more broadcast Brazil’s top two domestic women’s league after agreeing a deal with the CBF. 

Domestic women’s football went off air after bank sponsor Caixa ceased funding broadcasts by SportTV, the sports subsidiary of TV Globo. No other party expressed interest in acquiring the rights to broadcast the matches. Earlier this year the CBF partnered with Twitter to stream one game a weekend on the social media platform, but that caused a backlash from the clubs who had been prohibited from streaming matches on their own social media platforms. 

The broadcasts will focus on the top flight where some clubs have begun to invest in their women’s structures to comply with CBF and Conmebol regulations. Those clubs include Palmeiras, São Paulo, Cruzeiro, Botafogo, Fluminense, Vasco, Atlético-MG, Bahia, Ceará, Grêmio and Chapecoense.

Band will also broadcast a limited number of games from the second tier of the women’s game. The games will be broadcast on Sunday afternoon and former Brazil international Alline Calandrini will provide the commentary. 

Last year TV Band broadcasted the U-17 Women’s World Cup. They also held the rights for the 2011 and 2015 senior Women’s World Cups. In the summer Band will broadcast Brazil’s matches at the Women’s World Cup in France.

Contact the writer of this story, Samindra Kunti, at moc.l1582933336labto1582933336ofdlr1582933336owedi1582933336sni@o1582933336fni1582933336