May 13 – Premier League West Ham have announced MuchBetter as their official online and digital payments partner.
The MuchBetter app allows users to make purchases, send money and earn rewards. Users can also apply for a MuchBetter debit card or a wearable device which can be used to make transactions.
MuchBetter will get a number experiential marketing benefits as well as a digital advertising and board package at the club’s London Stadium.
The first marketing activation of the deal will see West Ham fans given the chance to watch their team take part in the Premier League Asia Trophy in Shanghai, China.
Karim Virani, digital and commercial director at West Ham, said: “We are looking forward to working closely with them on improving and enhancing our fans experiences through their technology and services.”
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