June 12 – Alipay, the world’s leading digital payment and lifestyle platform with more than 1 billion users, has activated its European partnership with a new UEFA lifestyle ‘mini-app’.
Last November UEFA announced a €200 million deal for Alipay to become UEFA’s official global payment partner to include all UEFA national team football competitions from 2018 to 2026.
The Alipay app is expected to act as a hub for Chinese fans of national team European football and will now feature insights into European national team competitions, as well as a mini-programme where Chinese fans can apply for tickets to the upcoming Euro 2020.
The content will be exclusive to Alipay while the app will link in to UEFA’s ticketing platform. Chinese fans can start applying for tickets for Euro 2020 in their own language.
“There is a real appetite amongst Chinese football fans for UEFA’s national team competitions, where they have the chance to see some of the best players on the planet in action,” said UEFA’s director of marketing Guy-Laurent Epstein.
“We want to be in a position to give our fans premium content in their own language and our new partnerships with Alipay allow us to do exactly this.”
“We feel extremely delighted to be able to provide an innovative and inclusive solution in digital fan engagement, providing Chinese fans with more native experiences,” said Sabrina Peng, chief marketing officer at Ant Financial.
“Alipay has accumulated vast experiences in using mini-programmes as a powerful tool to enable businesses in China and around the world. It is exciting to see the application being extended to football. We look forward to deepening the integration between football and technology in our partnership with UEFA in the next few years.”
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