Rights seller turned broadcaster. UEFA.tv debuts with Bundesliga content

June 14 – UEFA has officially unveiled its new Over The Top (OTT) streaming platform – UEFA.tv – a bespoke platform built for the governing body that will be a mix of archive content and current UEFA competitions.

UEFA’s objective is to give greater access to live and on-demand video content from a wider range of competitions including youth, women’s and futsal.

Behind-the-scenes exclusive content will also be a core part of the platform. Registration is free on the platform and matches will be available in territories where there is no existing broadcast rights holder

“The digital landscape is evolving and we need to be in a position where we can anticipate and respond to these changes,” said UEFA President Aleksander Čeferin. “UEFA is an innovative organisation and by introducing this platform, we will be making football and our competitions more accessible to supporters around the world.”

The digital platform is not limited to UEFA competitions with the Bundesliga being the first of the major European leagues to embrace the platform with a separate channel that will stream videos from the Bundesliga in addition to European competitions including Monday highlights of weekend matches and shows such as the ‘Bundesliga Special’ produced for the international market.

Archives of past top Bundesliga matches and classic UEFA Champions League matches involving German teams will be available.

UEFA is making the platform available to their 55 federations to increase their global reach and visibility.

“Media use is changing constantly,” said DFL CEO Christian Seifert. “UEFA’s new streaming service is a very timely step to reach football fans around the world, especially younger target groups.”

“The DFL has consistently backed and initiated technological and media innovations ever since it was founded. We are therefore delighted to be the first national league partner in this project, which will allow us to get even more people around the world excited about the Bundesliga in the future.”

Bundesliga content on UEFA.tv will be available in major European including the UK, Italy, Poland, Russia, Spain and Turkey as well as the Middle East and Africa.

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