Uber Eats take a €32m bite of Ligue 1 naming rights

June 14 – France’s Professional Football League (LFP) has announced food delivery service Uber Eats as the new naming rights sponsor of Ligue 1.

Uber Eats and the LFP have struck a deal reportedly worth €32 million that will see the food delivery company serve as an official partner of the French top flight next season before putting its name to the competition for the following two years. The league will be known as Uber Eats Ligue 1 until the end of the 2021/22 season.

The deal is an increase from the previous title sponsor deal for which furnishing and household appliances retailer Conforma paid the league €20 million.

“This major agreement reflects the new dimension taken by Ligue 1,” said LFP chief executive Didier Quillot. “We are very proud to be able to count on the support of Uber Eats, a major global brand, to support the development of the French championship.

From 2020/2021, the title partnership agreement will seal a major alliance. After partnership agreements with major US sports franchises, we are very proud that Uber Eats has chosen Ligue 1 as the first European sport partnership with the aim of supporting its development. We are also particularly pleased to be able to associate Ligue 1 with a very strong brand among young consumers.”

“Football is a sport that federates all generations and is a major focus of many French and Uber Eats application users,” said Uber Eats’ General Manager for Western Europe.

“Through this partnership, we want to continue to be part of their daily lives by registering in the long term and by offering them new experiences.”

Contact the writer of this story, Samindra Kunti, at moc.l1596911546labto1596911546ofdlr1596911546owedi1596911546sni@o1596911546fni1596911546