VBET take 3-year punt on Arsenal. Parlour to front content

June 14 – Arsenal have signed VBET as the club’s Official Betting and Gaming Partner in a partnership, which will run until 2022.

VBET is run and operated by BetConstruct,. Founded in Armenia in 2003, it now has more than 3,000 employees worldwide.

The partnership will see marketing based around content creation with Arsenal legend and VBET ambassador Ray Parlour leading. VBET will have access to the first-team squad to create a bespoke content series.

It will also be the Official Presenting Partner of The Breakdown, Arsenal’s social video which sees former Gunner Adrian Clarke provide supporters with a deeper tactical and statistical analysis of upcoming or previous games.

Arsenal Commercial Director, Peter Silverstone, said: “We are delighted to welcome VBET into our family of official partners. Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand.

“We look forward to working with them to create unrivalled content and provide exclusive offers that we know our supporters will enjoy.”

No value was given for the deal.

VBET Founder and CEO, Vigen Badalyan, said: “Everyone at VBET is delighted to be Arsenal’s global betting partner for the next three years. By building our own software and doing everything in-house we can offer supporters an innovative, easy and safe experience that has responsible gambling at the heart of the brand. …VBET will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions.”

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