July 17 – Liverpool has entered into two new game partnerships, one with partnered with the EA Sports’ FIFA video game franchise which will become the club’s Official Football Simulation Game Partner and another with video gaming platform Roblox.
Described as a long-term partnership, Liverpool and EA Sports will combine to create specific club content across the club’s social channels.
Billy Hogan, managing director and chief commercial officer, Liverpool, said: “Our partnership with EA Sports will enable us to give our supporters even more opportunities to engage with Liverpool through the innovative and exciting world of gaming. We look forward to working together over the next few years.”
EA Sports’ FIFA 20 game version launches September 27 and is available on PS4, Xbox One.
Roblox avatars
The Roblox partnership coincides with Liverpool’s pre-season tour to the US.
Gamers can show their support for the club by customising their characters with Liverpool’s home kit for free. In addition to the avatar outfits, a virtual scarf with the ‘You’ll Never Walk Alone’ motto will also be granted to Liverpool’s junior members
The exclusive limited-edition Liverpool FC avatar bundles are only available in the Roblox Catalog from until Friday July 26. Fans can select from 11 Liverpool players available on the platform.
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