Lotus accelerate international brand push with Norwich City deal

August 8 – Premier League returnees Norwich City have announced car manufacturer Lotus as a club partner in a new multi-year deal.

Lotus, which has been manufacturing cars locally since 1966, will see its logo featured on first-team ‘walk-out’ jackets, on all Academy shirts and pitch-side branding at the Carrow Road stadium. The club’s training facility will be renamed The Lotus Training Centre, and the new Academy building renamed The Lotus Academy.

Ben Kensell, Chief Operating Officer at Norwich City Football Club, said: “This is a momentous deal for us. We’re so thrilled to partner with one of the most iconic and high-profile brands, not just in Norfolk, but across the UK and internationally. I’m proud that our resurgent Club is partnering with Lotus at a time when it is relaunching its brand into a new and exciting future.”

Lotus is undergoing a production and brand transformation. Last month it unveiled the first fully electric British hypercar and most powerful production car, the Evija, which is designed, engineered and produced at Lotus’ headquarters in Hethel, Norfolk. A product range expansion is scheduled for the next few years as the company looks to grow in international markets – the Premier League profile of Norwich should help that ambition.

Simon Clare, Executive Director, Global Marketing, Lotus, said: “Lotus is a brand born for and out of performance and competition, so this partnership is perfect for both parties. Together Lotus and Norwich City Football Club share core values – commitment, passion, focus, hard work, a winning mindset – and the success that flows from them.

“This partnership joins two iconic Norfolk brands as they accelerate on to the global stage together. Both share a desire for innovation and, as we herald a new era together, we are incredibly excited about playing a part in the development of Norwich City Football Club and its talent. Today we are investing in that future.”

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